Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightRoll is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 139 other categories.

2 BrightRoll is leading in Beauty & Fitness, Beauty, Books & Literature, Skin Care and 10 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, Russia, Brazil, Poland and 65 other countries.

2 Demdex is leading in United Kingdom, Canada, Australia, Japan and 31 other countries.