Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BrightRoll is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 133 other categories.

2 BrightRoll is leading in Recreation & Hobbies, Food & Grocery Retailers, Beauty, Weapons and 6 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 38 other countries.

2 BrightRoll is leading in Poland, Russia, Germany, Italy and 35 other countries.