Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightRoll is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 144 other categories.

2 BrightRoll is leading in Investing, Skin Care, Food & Grocery Retailers, Books & Literature and 8 other categories.


1 BrightRoll is leading in most countries, including United States, Russia, Germany, Brazil and 66 other countries.

2 Demdex is leading in United Kingdom, Canada, Australia, France and 30 other countries.