Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BrightRoll is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 150 other categories.

2 BrightRoll is leading in Business Services, Food & Grocery Retailers, Medicine, Books & Literature and 3 other categories.


1 BrightRoll is leading in most countries, including United States, Poland, Russia, Germany and 60 other countries.

2 Demdex is leading in Canada, United Kingdom, Australia, Brazil and 27 other countries.