Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightRoll is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 140 other categories.

2 BrightRoll is leading in Books & Literature, Medicine, Food & Grocery Retailers, Publishing & Printing and 7 other categories.


1 BrightRoll is leading in most countries, including Russia, Poland, Germany, France and 59 other countries.

2 Demdex is leading in United States, United Kingdom, Canada, Australia and 28 other countries.