Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Sports, Business & Industry and 165 other categories.

2 Direct/ADVERT is leading in Shopping, Movies, Software, Marketing & Advertising and 30 other categories.

Geography

1 BrightRoll is leading in most countries, including France, United States, Brazil, Mexico and 160 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 9 other countries.