Market Share by Top Websites

1 BrightRoll is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Finance, Car Buying and 52 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Arts & Entertainment, Tourism and 35 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Poland and 79 other countries.

2 DoubleClick AdExchange is leading in China and Turkey.