Market Share by Top Websites

1 BrightRoll is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Finance, Car Buying and 58 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Arts & Entertainment, Tourism and 26 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Poland, Russia and 83 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Albania and Azerbaijan.