Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind BrightRoll in all market share segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 155 other categories.

2 DoubleClick AdExchange is leading in Reference, Nursery & Playroom, Dictionaries & Encyclopedias, Maps and 9 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, France, United Kingdom, Russia and 128 other countries.

2 DoubleClick AdExchange is leading in Germany, China and Panama.