Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind BrightRoll in all market share segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Chats & Forums and 188 other categories.

2 DoubleClick AdExchange is leading in Universities & Colleges, Maps, Animal Products & Service, Reproductive Health and one other category.

Geography

1 BrightRoll is leading in most countries, including France, United States, Mexico, Brazil and 158 other countries.

2 DoubleClick AdExchange is leading in Germany, Austria, China, Tonga and 3 other countries.