Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick Spotlight is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 135 other categories.

2 BrightRoll is leading in People & Society, Arts & Entertainment, Internet & Telecom, Chats & Forums and 74 other categories.


1 BrightRoll is leading in most countries, including France, Mexico, Brazil, Spain and 96 other countries.

2 DoubleClick Spotlight is leading in United States, Great Britain, Germany, Poland and 76 other countries.