Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick Spotlight is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Sports, News & Media and 102 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Business & Industry, Travel and 95 other categories.

Geography

1 BrightRoll is leading in most countries, including France, Brazil, Japan, Mexico and 114 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Germany, Canada and 50 other countries.