Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BrightRoll is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 166 other categories.

2 BrightRoll is leading in Car Buying, Cooking & Recipes, Fashion & Modeling, Chats & Forums and 5 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 75 other countries.

2 BrightRoll is leading in Poland, Viet Nam, Romania, Slovakia and 9 other countries.