Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Sports and 148 other categories.

2 ExactTarget is leading in Shopping, Email, Finance, Clothing and 58 other categories.

Geography

1 BrightRoll is leading in most countries, including France, United States, Mexico, Japan and 135 other countries.

2 ExactTarget is leading in Australia, United Kingdom, Brazil, Canada and 35 other countries.