Market Share by Top Websites

1 ExactTarget is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 BrightRoll is leading in Top 10K Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 102 other categories.

2 BrightRoll is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 76 other categories.


1 BrightRoll is leading in most countries, including France, Russia, Germany, Poland and 90 other countries.

2 ExactTarget is leading in United States, United Kingdom, Australia, Canada and 43 other countries.