Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrightRoll is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 114 other categories.

2 BrightRoll is leading in Autos & Vehicles, Finance, Car Buying, Investing and 20 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Poland and 63 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Italy and 22 other countries.