Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind BrightRoll in all market share segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 162 other categories.

2 Improve Digital is leading in Marketing & Advertising, Clothing, Fashion & Modeling, Airlines & Airports and 24 other categories.


1 BrightRoll is leading in most countries, including United States, France, Brazil, Mexico and 130 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 6 other countries.