Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Sports and 182 other categories.

2 Improve Digital is leading in Fashion & Modeling, Airlines & Airports, Classifieds, Fitness and 13 other categories.

Geography

1 BrightRoll is leading in most countries, including France, United States, Mexico, Brazil and 148 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Netherlands, Italy and 14 other countries.