Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BrightRoll is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 73 other categories.

2 BrightRoll is leading in Autos & Vehicles, People & Society, Food & Drink, Car Buying and 39 other categories.


1 BrightRoll is leading in most countries, including United States, United Kingdom, Canada, Russia and 37 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Germany and 35 other countries.