Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightRoll is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 212 other categories.

2 BrightRoll hasn't got a lead over Mediaplex in any websites category.

Geography

1 Mediaplex is leading in most countries, including United Kingdom, France, Germany, India and 113 other countries.

2 BrightRoll is leading in United States, Poland, Viet Nam, Argentina and 15 other countries.