Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 53 other categories.

2 BrightRoll is leading in News & Media, Autos & Vehicles, Finance, Car Buying and 50 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Germany and 85 other countries.

2 Mercent is leading in Guam, Belize, Botswana, Maldives and 6 other countries.