Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Car Buying, Finance and 61 other categories.

2 Mercent is leading in Shopping, Arts & Entertainment, Business & Industry, Clothing and 57 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Brazil and 85 other countries.

2 Mercent is leading in Lao, Macao, Morocco, Namibia and 11 other countries.