Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Food & Drink, Autos & Vehicles and 58 other categories.

2 Mercent is leading in Shopping, Clothing, Business & Industry, Home & Garden and 34 other categories.


1 BrightRoll is leading in most countries, including United States, United Kingdom, Poland, Russia and 53 other countries.

2 Mercent is leading in Israel, Peru, Mauritius, Belgium and 37 other countries.