Market Share by Top Websites

1 BrightRoll is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 60 other categories.

2 BrightRoll is leading in Autos & Vehicles, News & Media, Finance, Car Buying and 40 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Poland, Russia and 85 other countries.

2 Mercent is leading in Pakistan, Brunei Darussalam, Uzbekistan, Tunisia and 10 other countries.