Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Sports, Business & Industry and 137 other categories.

2 Nielsen Display Ads is leading in Music & Audio, Autos & Vehicles, Shopping, Finance and 67 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, Brazil, Mexico, Spain and 104 other countries.

2 Nielsen Display Ads is leading in France, United Kingdom, Belgium, Canada and 60 other countries.