Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightRoll is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 161 other categories.

2 BrightRoll is leading in Investing, Restaurants & Delivery, Furniture, Hair and 4 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Belgium, United Kingdom, Canada and 134 other countries.

2 BrightRoll is leading in United States, Poland, Mexico, Viet Nam and 12 other countries.