Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including News & Media, Business & Industry, Autos & Vehicles, Arts & Entertainment and 83 other categories.

2 Optimatic is leading in Games, Marketing & Advertising, Online, Video Games and 12 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Germany and 91 other countries.

2 Optimatic is leading in Israel and Paraguay.