Market Share by Top Websites

1 BrightRoll is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including Autos & Vehicles, Finance, Car Buying, Investing and 52 other categories.

2 Sanoma is leading in News & Media, Business & Industry, Arts & Entertainment, Shopping and 38 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Poland and 82 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 4 other countries.