Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SiteScout is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Business & Industry, Adult, Shopping, Computer & Electronics and 114 other categories.

2 BrightRoll is leading in People & Society, Arts & Entertainment, Sports, News & Media and 91 other categories.

Geography

1 BrightRoll is leading in most countries, including France, United States, Brazil, Mexico and 108 other countries.

2 SiteScout is leading in India, Canada, Philippines, Pakistan and 59 other countries.