Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Turn is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 115 other categories.

2 BrightRoll is leading in People & Society, Arts & Entertainment, Sports, News & Media and 81 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, France, Brazil, Spain and 104 other countries.

2 Turn is leading in United Kingdom, Japan, Australia, Taiwan and 43 other countries.