Market Share by Top Websites

1 Yahoo! Overture is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightRoll is clearly lagging behind, losing to Yahoo! Overture in all segments.

Websites Categories

1 Yahoo! Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, Arts & Entertainment and 219 other categories.

2 BrightRoll hasn't got a lead over Yahoo! Overture in any websites category.

Geography

1 Yahoo! Overture is leading in most countries, including Japan, Hong Kong, Philippines, Taiwan and 75 other countries.

2 BrightRoll is leading in United States, United Kingdom, Russia, Poland and 47 other countries.