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Yahoo! Overture is leading in Top 10K Sites, Top 1M Sites and The Entire Web.
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BrightRoll is leading in Top 100K Sites.
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Yahoo! Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, Arts & Entertainment and 222 other categories.
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BrightRoll is leading in Rugby.
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Yahoo! Overture is leading in most countries, including Japan, Philippines, Hong Kong, Taiwan and 81 other countries.
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BrightRoll is leading in United States, United Kingdom, Germany, Brazil and 47 other countries.