Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to CONTEXTin in all segments.
CONTEXTin has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, Health and 28 other categories.
Brilig is leading in People & Society, News & Media, Sports, Web Design and 10 other categories.
CONTEXTin is leading in most countries, including United States, Australia, Canada, India and 12 other countries.
Brilig is leading in Germany and Spain.