Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Didit in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Religion & Spirituality and 13 other categories.
Didit is leading in Business & Industry, Music & Audio, TV & Video, Publishing & Printing and one other category.
Brilig is leading in most countries, including Germany, Canada, India, Australia and 2 other countries.
Didit is leading in United States.