Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Halogen Network in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Religion & Spirituality and 16 other categories.
Halogen Network is leading in Travel, Shopping, Clothing, Food & Drink and 3 other categories.
Halogen Network is leading in most countries, including United States, Colombia, Philippines, Viet Nam and one other country.
Brilig is leading in India, France and Canada.