Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Hexagram in all segments.
Brilig has better usage coverage in more websites categories. Including Investing, Finance, Software, Computer & Electronics and 6 other categories.
Hexagram is leading in Arts & Entertainment, Adult, Humor, Music & Audio and 2 other categories.
Brilig is leading in most countries, including Brazil, Russia, Philippines and India.
Hexagram is leading in United States, United Kingdom and Italy.