Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Hype Exchange in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, Sports, Environment, Science and 8 other categories.
Hype Exchange is leading in Arts & Entertainment, Games, Marketing & Advertising, Business & Industry and one other category.
Hype Exchange is leading in most countries, including Russia and South Korea.
Hype Exchange is leading in Russia and South Korea.