Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Hype Exchange in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, Investing, Finance, Software and 8 other categories.
Hype Exchange is leading in Arts & Entertainment, Games and Movies.
Brilig is leading in most countries, including United States, Spain and India.
Hype Exchange is leading in South Korea and Argentina.