Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Kanoodle in all segments.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Finance, Business & Industry and 51 other categories.
Brilig is leading in Performing Arts, Autos & Vehicles, Motorsports, Beauty & Fitness and 6 other categories.
Kanoodle is leading in most countries, including United States, South Africa, United Kingdom, India and 5 other countries.
Brilig is leading in Germany, Canada and Taiwan.