Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Kanoodle in all segments.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Shopping and 19 other categories.
Brilig is leading in Autos & Vehicles, Motorsports and Environment.
Kanoodle is leading in most countries, including United States, China, France, Canada and 6 other countries.
Brilig is leading in India, Thailand and United Kingdom.