Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Kelkoo in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Arts & Entertainment and 18 other categories.
Kelkoo is leading in Shopping, Computer & Electronics and Business & Industry.
Brilig is leading in most countries, including United States, Canada, Taiwan, Germany and 2 other countries.
Kelkoo is leading in United Kingdom, Norway and France.