Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, Computer & Electronics and 16 other categories.
Brilig is leading in Motorsports, Finance, Investing, Religion & Spirituality and 3 other categories.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 12 other countries.
Brilig is leading in Belgium.