Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.
Brilig is leading in Military & Defense, Environment, Performing Arts, Motorsports and 4 other categories.
Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Egypt and 27 other countries.
Brilig is leading in Greece, Algeria and Poland.