Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.
Brilig is leading in Environment, Performing Arts, Motorsports, Beauty & Fitness and 4 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 24 other countries.
Brilig is leading in Greece, China and Switzerland.