Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Lookery in all segments.
Lookery has better usage coverage in more websites categories. Including Internet & Telecom, Social Network, Shopping, Consumer Electronics and 3 other categories.
Brilig is leading in People & Society, Finance, Investing and Sports.
Lookery is leading in most countries, including Argentina, India, Kenya and South Africa.
Brilig is leading in United States and Brazil.