Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Lookery in all segments.
Lookery has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Arts & Entertainment and 20 other categories.
Brilig is leading in Sports, Religion & Spirituality, Nutrition, Law & Government and 8 other categories.
Brilig is leading in most countries, including United States, Indonesia, United Kingdom and Sweden.
Lookery is leading in Poland, Oman and Finland.