Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Lookery in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, Investing, Finance, Motorsports and 5 other categories.
Lookery is leading in Internet & Telecom, Shopping, Social Network, Business & Industry and 2 other categories.
Lookery is leading in most countries, including Egypt, Poland, Mexico and Canada.
Brilig is leading in United States and Russia.