Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Lookery in all segments.
Lookery has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Arts & Entertainment and 20 other categories.
Brilig is leading in Sports, Religion & Spirituality, Cooking & Recipes, Food & Drink and 8 other categories.
Lookery is leading in most countries, including Spain, Saudi Arabia, Poland, Netherlands and 2 other countries.
Brilig is leading in United States and Switzerland.