Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Lucid Media in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Arts & Entertainment and 17 other categories.
Lucid Media is leading in Business & Industry, Real Estate, Energy, Adult and one other category.
Brilig is leading in most countries, including United States, India, Israel, United Kingdom and 15 other countries.
Lucid Media is leading in Viet Nam.