Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Matchbin in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Arts & Entertainment and 17 other categories.
Matchbin is leading in Business & Industry, Computer & Electronics, Software, Shopping and 5 other categories.
Brilig is leading in most countries, including United States, Brazil, Switzerland, Indonesia and one other country.
Matchbin is leading in China, Poland and Belarus.