Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Merchenta in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Finance, Investing and 7 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 7 other categories.
Merchenta is leading in most countries, including United Kingdom, France, Ireland, Australia and 4 other countries.
Brilig is leading in United States, Canada, Japan, Viet Nam and one other country.