Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Merchenta in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Arts & Entertainment and 15 other categories.
Merchenta is leading in Shopping, Business & Industry, Health, Clothing and 10 other categories.
Merchenta is leading in most countries, including United Kingdom, Brazil, France, Russia and 4 other countries.
Brilig is leading in Philippines, Israel, India, Germany and one other country.