Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Merchenta in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Sports and 17 other categories.
Merchenta is leading in Shopping, Clothing, Business & Industry, Health and 10 other categories.
Brilig is leading in most countries, including United States, India, Israel, Canada and 11 other countries.
Merchenta is leading in United Kingdom, France, Australia, Malaysia and 3 other countries.