Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Merchenta in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Arts & Entertainment and 16 other categories.
Merchenta is leading in Shopping, Business & Industry, Clothing, Home & Garden and 11 other categories.
Merchenta is leading in most countries, including United Kingdom, China, France, Australia and 6 other countries.
Brilig is leading in United States, India and Lebanon.