Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Merchenta in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Clothing, Products & Shopping, Health and 5 other categories.
Brilig is leading in People & Society, Computer & Electronics, Software, Finance and 2 other categories.
Merchenta is leading in most countries, including United Kingdom, Malaysia, Italy, Australia and 2 other countries.
Brilig is leading in United States, Belgium and Brazil.