Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Brilig is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Health and 76 other categories.

2 Brilig is leading in Motorsports, Environment and Performing Arts.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, India, Russia and 28 other countries.

2 Brilig is leading in Belgium.