Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Mobile Theory in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Arts & Entertainment and 17 other categories.
Mobile Theory is leading in Business & Industry, Health, Construction & Maintenance, Computer & Electronics and 2 other categories.
Brilig is leading in most countries, including United States, Canada, Israel and Philippines.
Mobile Theory is leading in India and Spain.