Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Mobile Theory in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Sports and 18 other categories.
Mobile Theory is leading in Health, Business & Industry, Games, Programming and one other category.
Brilig is leading in most countries, including United States, Israel, Great Britain, Canada and 17 other countries.
Mobile Theory hasn't got a lead over Brilig in any country.