Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Mobile Theory in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Arts & Entertainment and 18 other categories.
Mobile Theory is leading in Business & Industry, Health, Construction & Maintenance, Games and 2 other categories.
Brilig is leading in most countries, including Brazil, Switzerland and Indonesia.
Mobile Theory is leading in United States and Malaysia.