Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Newtention in all segments.
Newtention has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Computer & Electronics and 18 other categories.
Brilig is leading in News & Media, Sports, Science, Military & Defense and 11 other categories.
Brilig is leading in most countries, including United States, Great Britain, Israel, India and 12 other countries.
Newtention is leading in Germany, France, Austria, Taiwan and 11 other countries.