Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Newtention in all segments.
Newtention has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Travel and 19 other categories.
Brilig is leading in News & Media, Sports, Motorsports, Beauty & Fitness and 12 other categories.
Newtention is leading in most countries, including Germany, Italy, France, Russia and 11 other countries.
Brilig is leading in United States, India, Nigeria, United Kingdom and one other country.