Market Share by Top Websites

2 In terms of market share, Brilig is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Newspapers and 15 other categories.

2 Brilig is leading in People & Society, Motorsports, Computer & Electronics, Software and 7 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, Slovakia, Australia and 3 other countries.

2 Brilig is leading in United States, India and Belgium.