Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 25 other categories.
Brilig is leading in People & Society, News & Media, Sports, Religion & Spirituality and 13 other categories.
Open AdExchange is leading in most countries, including Denmark, United Kingdom, Sweden, Norway and 2 other countries.
Brilig is leading in United States, India, Italy, France and one other country.