Market Share by Top Websites

2 In terms of market share, Brilig is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Newspapers, Internet & Telecom and 12 other categories.

2 Brilig is leading in People & Society, Investing, Finance, Autos & Vehicles and 5 other categories.


1 Open AdExchange is leading in most countries, including Denmark, Germany, Norway, Sweden and one other country.

2 Brilig is leading in United States, India, Thailand and United Kingdom.