Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Brilig is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 21 other categories.

2 Brilig is leading in People & Society, News & Media, Sports, Religion & Spirituality and 11 other categories.


1 Open AdExchange is leading in most countries, including Denmark, Netherlands, Sweden, Norway and 2 other countries.

2 Brilig is leading in United States, India, Germany, Lebanon and one other country.