Market Share by Top Websites

2 In terms of market share, Brilig is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 25 other categories.

2 Brilig is leading in People & Society, News & Media, Sports, Religion & Spirituality and 13 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Germany, United Kingdom, Sweden and 3 other countries.

2 Brilig is leading in United States, India, Lebanon and Brazil.