Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Brilig is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 21 other categories.

2 Brilig is leading in People & Society, News & Media, Sports, Religion & Spirituality and 11 other categories.

Geography

1 Brilig is leading in most countries, including United States, Germany, Spain, Netherlands and 2 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Italy and Sweden.