Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 30 other categories.
Brilig is leading in Sports, Environment, Science, Finance and 9 other categories.
Brilig is leading in most countries, including United States, Germany, Netherlands, Australia and one other country.
Predicta is leading in Brazil, Portugal and Venezuela.