Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Simple AdServer in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Arts & Entertainment and 16 other categories.
Simple AdServer is leading in Shopping, Sports, Adult, Autos & Vehicles and 3 other categories.
Brilig is leading in most countries, including United States, Germany, Spain, Netherlands and one other country.
Simple AdServer hasn't got a lead over Brilig in any country.