Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Spark Studios in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Internet & Telecom and 17 other categories.
Spark Studios is leading in Arts & Entertainment, Computer & Electronics, Adult, Software and 16 other categories.
Spark Studios is leading in most countries, including France, Colombia, Hungary, Indonesia and 2 other countries.
Brilig is leading in United States, Germany, Spain, Netherlands and one other country.