Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Spark Studios in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, Environment, Autos & Vehicles, Motorsports and 6 other categories.
Spark Studios is leading in Arts & Entertainment, Animation & Comics, Basketball, Internet & Telecom and 2 other categories.
Brilig is leading in most countries, including United States, India, Philippines and Russia.
Spark Studios is leading in Poland and France.