Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Visible Measures in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Sports and 20 other categories.
Visible Measures is leading in Business & Industry and Marketing & Advertising.
Brilig is leading in most countries, including United States, India, Israel, United Kingdom and 15 other countries.
Visible Measures is leading in Singapore and Brazil.