Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Visible Measures in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, Motorsports, Computer & Electronics, Software and 9 other categories.
Visible Measures is leading in Business & Industry and Marketing & Advertising.
Visible Measures is leading in most countries, including Canada, Italy, South Africa and Brazil.
Brilig is leading in United States, India and Belgium.