In terms of market share, BTBuckets is clearly lagging behind, losing to Direct Response Group in all segments.
BTBuckets has better usage coverage in more websites categories. Including People & Society, News & Media, Weather, Arts & Entertainment and 15 other categories.
Direct Response Group is leading in Computer & Electronics and Office Products.
BTBuckets is leading in most countries, including Argentina, Brazil, Mexico, Chile and 3 other countries.
Direct Response Group is leading in United States and Japan.