In terms of market share, BTBuckets is clearly lagging behind, losing to Direct Response Group in all segments.
BTBuckets has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Weather and 20 other categories.
Direct Response Group is leading in Computer & Electronics, Software, Office Products and Construction & Maintenance.
BTBuckets is leading in most countries, including Argentina, Brazil, Spain, Mexico and 5 other countries.
Direct Response Group is leading in Russia, United States and Japan.