In terms of market share, BTBuckets is clearly lagging behind, losing to Direct Response Group in all segments.
BTBuckets has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 21 other categories.
Direct Response Group is leading in Computer & Electronics, Software and Office Products.
BTBuckets is leading in most countries, including Argentina, Brazil, Ukraine, Mexico and 5 other countries.
Direct Response Group is leading in Morocco, Russia and United States.