In terms of market share, BTBuckets is clearly lagging behind, losing to Experian Marketing Services in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 22 other categories.
BTBuckets is leading in People & Society, News & Media, Weather, Internet & Telecom and 7 other categories.
Experian Marketing Services is leading in most countries, including United States, Germany, Canada, Australia and 13 other countries.
BTBuckets is leading in Argentina, Brazil, Mexico, Chile and one other country.