In terms of market share, BTBuckets is clearly lagging behind, losing to Experian Marketing Services in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 23 other categories.
BTBuckets is leading in People & Society, News & Media, Weather, Internet & Telecom and 11 other categories.
Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Canada and 11 other countries.
BTBuckets is leading in Argentina, Brazil, Spain, Mexico and 6 other countries.