In terms of market share, BTBuckets is clearly lagging behind, losing to HiConversion in all segments.
BTBuckets has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Weather and 20 other categories.
HiConversion is leading in Shopping, Beauty & Fitness, Clothing, Finance and 19 other categories.
HiConversion is leading in most countries, including United States, Canada, France, Belgium and 10 other countries.
BTBuckets is leading in Argentina, Brazil, Spain, Mexico and 2 other countries.