In terms of market share, BTBuckets is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
BTBuckets has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Weather and 18 other categories.
Nextag ROI Optimizer is leading in Shopping, Business & Industry, Marketing & Advertising, Health and 16 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, France, Canada, Saudi Arabia and 6 other countries.
BTBuckets is leading in Argentina, Russia, Ecuador, Greece and one other country.