In terms of market share, BTBuckets is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
BTBuckets has better usage coverage in more websites categories. Including People & Society, News & Media, Weather, Arts & Entertainment and 19 other categories.
Nextag ROI Optimizer is leading in Shopping, Business & Industry, Marketing & Advertising, Clothing and 14 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, United Kingdom, France and 6 other countries.
BTBuckets is leading in Argentina, Brazil, Spain, Mexico and 4 other countries.