Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Burst Media is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, News & Media and 164 other categories.

2 Burst Media is leading in Cooking & Recipes, Fashion & Modeling, Video Games, Home & Garden and 20 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 107 other countries.

2 Burst Media is leading in Iceland, Belarus, Jamaica, Armenia and 7 other countries.