Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Burst Media is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 167 other categories.

2 Burst Media is leading in Cooking & Recipes, Games, Video Games, Fashion & Modeling and 26 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 124 other countries.

2 Burst Media is leading in Jamaica, Guatemala, Suriname, Paraguay and 3 other countries.