Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Burst Media is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 136 other categories.

2 Burst Media is leading in Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 43 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 78 other countries.

2 Burst Media is leading in Romania, Iceland, Moldova, Jamaica and 10 other countries.