Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Burst Media is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 137 other categories.

2 Burst Media is leading in Food & Drink, Cooking & Recipes, Fashion & Modeling, Home & Garden and 29 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 143 other countries.

2 Burst Media is leading in Iceland, Faroe Islands, Jamaica, Mozambique and 3 other countries.