In terms of market share, BusinessOnLine Analytics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Internet & Telecom, People & Society and 25 other categories.
BusinessOnLine Analytics is leading in Industrial Goods & Services, Shopping, TV & Video, Chemicals and 5 other categories.
Observer is leading in most countries, including Russia, Australia, Japan, Germany and 8 other countries.
BusinessOnLine Analytics is leading in United States, Canada, China, France and 3 other countries.