Market Share by Top Websites

2 In terms of market share, BusinessOnLine Analytics is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Internet & Telecom, People & Society and 25 other categories.

2 BusinessOnLine Analytics is leading in Industrial Goods & Services, Shopping, TV & Video, Chemicals and 5 other categories.


1 Observer is leading in most countries, including Russia, Australia, Japan, Germany and 8 other countries.

2 BusinessOnLine Analytics is leading in United States, Canada, China, France and 3 other countries.