Market Share by Top Websites

2 In terms of market share, BusinessOnLine Analytics is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, People & Society, Software and 22 other categories.

2 BusinessOnLine Analytics is leading in Industrial Goods & Services, Shopping, TV & Video, Weddings and 4 other categories.


1 Observer is leading in most countries, including United Kingdom, Russia, Germany, Ukraine and 7 other countries.

2 BusinessOnLine Analytics is leading in United States, Turkey, India, South Africa and one other country.