In terms of market share, BusinessOnLine Analytics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Computer & Electronics, Arts & Entertainment, People & Society, Internet & Telecom and 25 other categories.
BusinessOnLine Analytics is leading in Business & Industry, Industrial Goods & Services, Shopping, Construction & Maintenance and 7 other categories.
Observer is leading in most countries, including Russia, France, United Kingdom, Ukraine and 6 other countries.
BusinessOnLine Analytics is leading in United States.