In terms of market share, BusinessOnLine Analytics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Internet & Telecom, People & Society and 25 other categories.
BusinessOnLine Analytics is leading in Business & Industry, Industrial Goods & Services, Shopping, TV & Video and 6 other categories.
Observer is leading in most countries, including Russia, Germany, Brazil, United Kingdom and 7 other countries.
BusinessOnLine Analytics is leading in United States, Viet Nam, Malaysia, Japan and 3 other countries.