In terms of market share, BusinessOnLine Analytics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Internet & Telecom, People & Society and 25 other categories.
BusinessOnLine Analytics is leading in Industrial Goods & Services, Shopping, Weddings, TV & Video and 5 other categories.
Observer is leading in most countries, including Russia, Germany, Montenegro, Netherlands and 17 other countries.
BusinessOnLine Analytics is leading in Canada, France, Chile, Ghana and 3 other countries.