In terms of market share, BusinessOnLine Analytics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Computer & Electronics, Arts & Entertainment, Software, Sports and 9 other categories.
BusinessOnLine Analytics is leading in Business & Industry, Consumer Electronics, Industrial Goods & Services, Construction & Maintenance and one other category.
Observer is leading in most countries, including Russia, Germany, Chile, Argentina and one other country.
BusinessOnLine Analytics is leading in United States and Vietnam.