Market Share by Top Websites

2 In terms of market share, BusinessOnLine Analytics is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Internet & Telecom, People & Society and 25 other categories.

2 BusinessOnLine Analytics is leading in Business & Industry, Industrial Goods & Services, Shopping, Food & Drink and 6 other categories.


1 Observer is leading in most countries, including Russia, Canada, China, United Kingdom and 6 other countries.

2 BusinessOnLine Analytics is leading in United States, Turkey, Viet Nam, India and 2 other countries.