In terms of market share, BusinessOnLine Analytics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Travel, Internet & Telecom and 3 other categories.
BusinessOnLine Analytics is leading in Business & Industry and Health.
Observer is leading in most countries, including Russia, Brazil, Germany, Poland and 3 other countries.
BusinessOnLine Analytics is leading in United States, Netherlands, Nicaragua, Philippines and one other country.