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BuySellAds is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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DoubleClick AdExchange is leading in Top 10K Sites.
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BuySellAds has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Science & Education, Finance and 18 other categories.
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DoubleClick AdExchange is leading in News & Media and Reference Materials.
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BuySellAds is leading in most countries, including United States, India, Indonesia, Brazil and 128 other countries.
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DoubleClick AdExchange is leading in Latvia, Mongolia, Guadeloupe, Malawi and one other country.