Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BuySellAds is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 187 other categories.

2 BuySellAds is leading in Business & Industry, Marketing & Advertising, Jobs & Employment, Programming and 30 other categories.


1 PubMatic is leading in most countries, including United States, India, France, Russia and 153 other countries.

2 BuySellAds is leading in Thailand, China, Cyprus, Tanzania and 10 other countries.