Market Share by Top Websites

2 In terms of market share, Buysight is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Arts & Entertainment, Internet & Telecom and 25 other categories.

2 Buysight is leading in Travel, Accommodation & Hotels, Shopping, Clothing and 20 other categories.


1 Observer is leading in most countries, including Russia, United Kingdom, Brazil, Norway and 5 other countries.

2 Buysight is leading in United States, Canada, India, Denmark and 4 other countries.