In terms of market share, Buysight is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, People & Society and 23 other categories.
Buysight is leading in Travel, Accommodation & Hotels, Shopping, Health and 14 other categories.
Buysight is leading in most countries, including United States, Canada, Mexico, Italy and 8 other countries.
Observer is leading in Russia, Netherlands, Ukraine, Turkey and 4 other countries.