Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Buysight is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 Optimost has better usage coverage in more websites categories. Including People & Society, Finance, Business & Industry, Insurance and 51 other categories.

2 Buysight is leading in Travel, Accommodation & Hotels, Shopping, Clothing and 9 other categories.


1 Optimost is leading in most countries, including United States, United Kingdom, Turkey, France and 28 other countries.

2 Buysight is leading in Canada, Egypt, Mexico, Kazakhstan and one other country.