Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Buysight is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 Optimost has better usage coverage in more websites categories. Including Finance, People & Society, Insurance, Business & Industry and 59 other categories.

2 Buysight is leading in Travel, Accommodation & Hotels, Shopping, Clothing and 10 other categories.

Geography

1 Optimost is leading in most countries, including United States, United Kingdom, Spain, India and 35 other countries.

2 Buysight is leading in Mexico and Costa Rica.