Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Buysight is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 Optimost has better usage coverage in more websites categories. Including People & Society, Finance, Business & Industry, Insurance and 55 other categories.

2 Buysight is leading in Travel, Accommodation & Hotels, Shopping, Sports and 9 other categories.

Geography

1 Optimost is leading in most countries, including United States, United Kingdom, France, Japan and 32 other countries.

2 Buysight is leading in Canada, Mexico, Trinidad and Tobago, Philippines and 2 other countries.