Market Share by Top Websites

2 In terms of market share, Buysight is clearly lagging behind, losing to Popcorn Metrics in all segments.

Websites Categories

1 Popcorn Metrics has better usage coverage in more websites categories. Including Business & Consumer Services, Science & Education, Finance, Arts & Entertainment and 2 other categories.

2 Buysight is leading in Lifestyle, Adult, Home & Garden and Jobs & Career.

Geography

1 Popcorn Metrics is leading in most countries, including United States, Spain, United Kingdom, Australia and 10 other countries.

2 Buysight is leading in South Korea and Singapore.