Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Buysight is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 115 other categories.

2 Buysight is leading in Travel, Accommodation & Hotels, Sports, Jewelry and one other category.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 89 other countries.

2 Buysight hasn't got a lead over Unica in any country.