Market Share by Top Websites

1 Buzzfeed is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eWayDirect is clearly lagging behind, losing to Buzzfeed in all segments.

Websites Categories

1 Buzzfeed has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Humor and 70 other categories.

2 eWayDirect is leading in Performing Arts, Home & Garden, Children, Sports and 6 other categories.


1 Buzzfeed is leading in most countries, including United States, Canada, United Kingdom, Germany and 31 other countries.

2 eWayDirect is leading in Switzerland.