Market Share by Top Websites

1 iPerceptions is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Buzzfeed is clearly lagging behind, losing to iPerceptions in all segments.

Websites Categories

1 iPerceptions has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Shopping and 154 other categories.

2 Buzzfeed is leading in News & Media, TV & Video, Adult, Humor and 13 other categories.


1 iPerceptions is leading in most countries, including United States, Canada, Great Britain, Netherlands and 118 other countries.

2 Buzzfeed is leading in Israel, Tuvalu, British Indian Ocean Territory, Cuba and one other country.