Market Share by Top Websites

1 iPerceptions is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Buzzfeed is clearly lagging behind, losing to iPerceptions in all segments.

Websites Categories

1 iPerceptions has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Shopping and 138 other categories.

2 Buzzfeed is leading in Arts & Entertainment, People & Society, News & Media, Humor and 21 other categories.

Geography

1 iPerceptions is leading in most countries, including United States, Canada, United Kingdom, Australia and 76 other countries.

2 Buzzfeed is leading in Georgia and Armenia.